Iron 40

Iron 40 is a project we are especially proud of. Bob Jones University partnered with us to create a series of video marketing assets for a major fundraising initiative aimed at providing financial aid for current and incoming students. 

We led the project from start to finish—beginning with strategic discovery meetings to fully understand the heart and mission of the campaign. From there, we developed the creative direction, wrote scripts and shot lists, planned and executed production days, coordinated talent, and managed all filming, editing, and final delivery. Throughout the process, we maintained clear communication with the client and ensured every creative decision aligned with BJU’s mission, values, and brand identity. 

The result was a compelling set of videos that helped the Iron 40 campaign raise over $1,000,000, directly impacting hundreds of students by making a college education more accessible. This project stands as a testament to the power of thoughtful storytelling, strong collaboration, and mission-driven media.